If you’re new to working with a franchise consultant and/or have questions about the process, I’m happy to chat with you. Another way to find out more is to get info straight from the mouths of my past clients. Check out their reviews below to learn about why they decided to work with me and how they scored big in their search for the right franchise.
I’ve worked as an advertising strategy consultant for over 25 years, working with some of the largest and most well-known brands. While there had been several times where I’d considered starting my own communications agency, I was looking for something different. I wanted to leverage my business experience and gain more income and more control. That’s when I connected with Alex. He took the time to get to know my interests and goals, what were starters and non-starters.
While I was familiar with the idea of franchises, I had no idea how vast the landscape was. Alex helped us narrow in on options that fit our interests, skillsets, investment criteria, geography and more. He stayed with us throughout the process, guiding us and answering questions without pressuring us into something that wasn’t a good fit. If you’ve thought about owning a business and buying in to a franchise, you’re in good hands with Alex.
Scott S. – Franchise Owner – Mobile Food
When we found ourselves at a transitional fork in the road with our careers, we began looking for new entrepreneurial challenges. Thankfully, we called Alex Roberts early in the process. We worked closely with Alex through the course of finding a business that fit our lifestyle and goals for retirement. There is so much to consider when evaluating franchises, and Alex is uniquely qualified to offer guidance due to his extensive experience with franchising before becoming a consultant. He first took the time to learn about us, our backgrounds, interests and goals, then presented several business opportunities to consider. We trusted the process he laid out for evaluating different businesses and never felt pressured to go down one path or another. Alex was patient and always available to answer our questions. We are thrilled to have found and recently launched a new franchise business that is off to a great start. We advise anyone thinking of becoming a franchisee to call Alex Roberts, we’re so thankful we did!
John and Mary-Shea – Franchise Owners – Residential/Commercial Services
My husband and I were interested in starting a new business and were beginning to investigate becoming franchise owners. We were introduced to Alex Roberts, who helped us through the entire process. He was extremely knowledgeable and informative. His guidance throughout the whole process gave us peace of mind and educated us on the franchise world. He was very approachable and listened to all of our concerns, fears, and questions. Alex provided us with everything we needed to make our decision and we highly recommend working with him if you are looking in to becoming a franchise owner.
Carolyn P. – Franchise Owner – Health and Wellness
I had the privilege of working with Alex Roberts when I started my franchise investigation in the winter of '23. His expertise, experience, and relationships in the franchise industry were remarkable and proved invaluable throughout our collaboration.
Alex's deep understanding of franchisors, franchisees, franchise development companies, owners, and the overall process enabled him to offer insightful and tailored solutions to meet my specific needs. He created much trust when helping me navigate options and make decisions by asking simple questions. The part I value more than his comprehensive understanding of the industry is his true partnership, vested interest in my success, and desire for me to make the right decision for me and my family. I learned more than I expected, am excited to continue to work with him as I move forward with my franchisee career.
Jennifer T. – Franchise Owner – Child Enrichment
I recently found myself in the position of needing a new career. I decided to look at franchising opportunities and after filling out an online form and getting bombarded with calls from franchisors, almost none of which interested me, I reached out to Alex Roberts. I spent 30 minutes on a call with Alex and he really took the time to find out what my interests were. He honed in on a few franchises that he thought would be a good fit for me and sent them my way. One opportunity stood out to me and we began our vetting process. Alex did a great job of getting all my questions answered and provided tremendous support from start to finish.
Six months later, I am a franchise owner super excited about my next chapter. I still keep in touch with Alex and would HIGHLY recommend his services to anyone who may be looking at exploring franchises. I can honestly say that I do not believe that I would have ended up where I am without Alex's assistance.
Brad M. – Franchise Owner – Home Services
I've known Alex for close to a decade but not as close as when he led me and my wife through the franchise discovery process. He helped us find the best franchise for us to pour our heart and soul into to create the level of success that we are looking for. With his attention to detail and understanding of our passion and skill sets, he found the perfect match that allows us to engage in our local community to truly give back to it. He was always available to answer questions and alleviate any concerns, leaving us free to focus on the business and have control over our destiny. Considering Alex's experience on all sides of the franchise business, there is no better person to guide anyone who aspires to take control of their professional lives and fulfill their dreams!
Glenn S. – Franchise Owner – Health and Wellness
After 18-1/2 years of working for a large corporation, I was presented with an opportunity to accept a severance package when my job was eliminated and the company was unable to offer me another suitable position. I've always had a dream of running my own business and this was the perfect time to pursue that dream. Franchising always seemed to be an attractive option as I knew I'd be purchasing into a proven system and not starting a business from the ground up. However, I really didn't know the best way to start looking for a franchise opportunity that was a good fit for me. Fortunately, a colleague of mine educated me on the profession of franchise brokers and referred me to Alex Roberts. From the first time I spoke with Alex, I could tell he had the franchise experience and knowledge to guide a novice such as me through the process. Alex was extremely informative and attentive as we moved forward but didn't pressure me into making any decisions where I wasn't comfortable. Ultimately, he helped me find the right fit for me and was very supportive of my decision. I would highly recommend Alex for anyone looking at franchising. I'm confident you will be very happy you reached out to him. I know I am!
Matt J. – Franchise Owner – Fast Casual Food
Alex was excellent to work with. His knowledge of franchising, individualized assessment and network of franchise opportunities was a powerful combination that led us to our first franchise.
Jeremy M. – Franchise Owner – Home Services
I would recommend Alex Roberts to any business professional looking for a franchise broker/consultant.
As an insurance broker understanding the value of independent business advice, I was surprised to discover that franchise brokers even existed. When I was looking at franchise business opportunities, I found Alex’s approach and services invaluable. Alex provided a unique methodical fact-finding approach and management process that helped me understand the world of franchising and the franchise concepts that best fit my personality, lifestyle, business abilities and passion.
Alex shopped the market and provided me with three compelling franchise concepts to consider. Based on Alex’s findings and recommendations, I was successful in committing to a franchise that I would not have gained knowledge of without Alex’s involvement and expertise.
Throughout the entire process, Alex provided outstanding coaching on various business issues ranging from territory exclusivity to identifying areas where the franchisee has some “negotiation leverage” with the franchisor. I found Alex to be an outstanding business professional, who truly cares about your personal success and one of his best traits was his strong listening skills and his ability to simplify commercial business principles.
I wholeheartedly endorse Alex Roberts and his services offered through FranChoice. I honestly couldn’t have has the success I have had in identifying the right franchise investment without Alex’s commitment and contribution.
Greg J. – Multi-unit franchise owner – Fitness
We were a bit concerned entering into the new world of franchising. When we met Alex we realized he is not a "salesman," but a consultant and a friend. Alex listened to our needs and what we liked. He presented various opportunities until we found one we were excited about. Alex is a true pro who helped us navigate the sometimes rough waters of finding a franchise.
I highly recommend Alex Roberts.
Luis F. – Franchise Owner – Home Services
Alex did a phenomenal job in providing us with several great options. Our experience with our new franchise has exceeded our expectations. Alex listened to our needs and was very responsive during the process. Strongly recommend Alex as a franchise broker.
Jeff V. – Franchise Owner – Health and Wellness
After looking into several franchise opportunities, my head was swimming. Alex Roberts somehow fell out of the sky and a Q&A discussion started. Being a salesman for 40 years, I always knew that slowing your customer down so that you can find out what is important to them always yields the best results. Well, Alex slowed me down and discovered what was important to me, my family, and our future. He developed a list of potential franchises. He discussed the pros and cons of each with me and after several conversations, we settled on three potential franchises. After some initial inquiries, we felt comfortable with two of those and eventually moved ahead to select one.
Now that we have made our investment, I can truly say that Alex’s sincere interest in me and my family has made a complex decision a very peaceful decision and we could not have done it without Alex’s approach to helping us discover what is important to me and my family.
Should you choose to allow Alex to guide you, you will not be disappointed with him or his approach.
Mike T. – Franchise Owner – Home Services
We worked with Alex to identify a franchise business that would meet our income needs and fit our personality. He was very professional and guided us through the process of meeting franchisors who met both of those objectives. We appreciated his work to guide us through the process and match us with our franchise. We are very happy with the experience with Alex and FranChoice.
Paul M. – Franchise Owner – Commercial Services