A Tale of Two Candidates: new boutique fitness franchise owners

What does a laid-off marketing executive from the east coast have in common with an India-born, finance manager living in the Midwest?

After choosing me as their franchise playmaker and gaining priority access to a hot opportunity through my connections, they’re now franchisees of the same boutique fitness concept.

Let’s take a quick look at A Tale of Two Candidates.

Client A is 45, has an MBA, lives in Massachusetts, and was looking to take charge of his destiny after being laid off. After working as a marketing executive for top retail brands, he’d tired of toiling in corporate America, become fed up with the layers of bureaucracy he had to deal with, and was looking for a fulfilling next step.

Client B is 40, in finance and budgeting, also has an MBA, and had racked up 18 years working for one Ohio employer. He was looking for the safety of a proven model. He had watched friends succeed with other franchises, wondering can I have what they have?

They’re now both proud owners of the same boutique fitness franchise.

As a franchise insider, I clued in Candidates A and B about a top, emerging franchise concept. With 50 units open, it had perfected its model and recently launched a national growth campaign. After doubling its size in a year, the franchise continues to blaze a fiery path across the industry.

A and B both saw opportunity in fitness, health, and wellness. But they did not want a “me-too” brand. And this brand has a key differentiator that sets it apart from the rest of the fitness crowd. I can’t disclose it here but it’s the type of information I share during the franchise matchmaking process.

A and B won’t need to teach fitness classes or train gym-goers, and they’ve each found exactly what they’re looking for. With this business Candidate A chose to work on site as an “owner-operator” where he will be the face of the franchise, interact with members, supervise instructors, and sell memberships; while Candidate B has chosen to scale back and take a “semi-absentee” owner approach and hire a manager to run the day-to-day business while he focuses on the big picture items such as finances, marketing and managing the manager.

How did they do it?

Candidates A and B got priority access and cut to the front of the line to get in on this business due to the work I do as a franchise insider. Through my role at FranChoice, I’m able to discover opportunities before others do. I meet with hundreds of franchisors and bring the best opportunities to my clients. Through a well-tested process, I work with each candidate to figure out the best fit for their specific needs, wants, and goals.

Whatever your interest—health and wellness or otherwise—I can help you figure out your perfect fit and give you access to top-tier opportunities you can’t find on the internet.

PS: Candidates A and B each ended up buying multiple units and are working toward cutting the ribbon on opening day for their first units.