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What’s bad for Peloton is great for fitness franchises

Peloton’s troubles have made headlines lately, but their challenges are actually great news for fitness franchises. Lace up your shoes, everyone’s heading back to the gym!

Trainer-led group fitness communities are seeing a huge surge, with attendance and monthly memberships returning to pre-pandemic levels. Many of us are finding a new appreciation for working out in a community, after months upon months of feeling isolated and unmotivated during at-home basement workouts. As they say, variety is the spice of life and most people like to change things up to stay motivated. A group class offers more than just that variety – it also boosts motivation, accountability, and even mental health. Many gym-goers are finding those workout buddy connections to be something they’ve truly missed.

With vaccines freely available, improved air quality systems common, and sanitizing routines a regular part of doing business, fitness studios are gaining momentum again. If you’ve been thinking about owning a franchise, now is a great time to take action. And there’s one franchisor in particular that you’ll absolutely want to check out.

This industry leader blasts away its competitors with 10 different brands spanning almost every modality in the boutique fitness space. Among all of their units, they had zero permanent closures before, during and after the pandemic. And they continue to open more units each month!

Not surprisingly, many of their brands are household names that are virtually sold out. But there are now some great opportunities with their newer brands that are positioned for meteoric growth. Get in before those are snatched up too!

More facts about this phenomenal franchisor:

  • 2,100+ studios open and another 2,300+ in development

  • Membership grew by 49% year over year

  • System-wide sales up 60% year over year and up 26% over 2019 pre-pandemic numbers.

  • Marketing machine – they achieve an insane level of memberships sold prior to facilities’ opening dates

  • Technology and systems in place to offer on-demand classes – helps with member retention

  • Incredible leadership team and backed by rock-solid financial resources

Schedule a call with me to capitalize on this amazing opportunity.