Franchise Playmaker

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Working with a franchise consultant: finding hidden gems

“We’d advise anyone considering franchise ownership to speak with Alex. His expert guidance led us to discover a company that suits us perfectly. We’ve opened for business and are thrilled with the results.”


How can a franchise consultant help you explore business ownership? There’s a common roadblock that keeps many people from acting: uncertainty about where to start. That’s where I step in. I’ve already done a large part of the research and know exactly which questions to ask. I’ve many opportunities to show you that you never even knew existed.

Here’s a recent example—candidates I helped find their perfect fit in franchising. Mary-Shea and John R., a married couple, were at a crossroads in their career paths. Mary-Shea, a global marketing executive, had been laid off from her job, while John, an architect, was ready to step back from the grind. They were interested in entrepreneurship but didn’t know which direction to take. After our introductory call, they decided to explore franchise ownership.

Mary-Shea and John immediately recognized a huge benefit of working with a franchise consultant: getting access to numerous opportunities that they wouldn’t necessarily find through their own research. While most people can brainstorm a list of 50+ fast-food restaurant and retail chains through an Internet search or a walk around the block, it takes an expert to find the hidden gems. These not-so-obvious opportunities include thriving businesses that you may never have even heard of, but that may fit your criteria for the kind of income you’re seeking and lifestyle you’d like to lead.

Mary-Shea and John discovered that one of these hidden gems was their perfect fit. They are now owners of a home-based, service-oriented business that has minimal overhead costs. They found that this company’s culture fits well with their values and philosophy. It enables them to exercise their creativity while being environmentally conscious. Business is already booming, and, as recent “empty nesters,” they’re now on the path to the retirement they’ve always wanted.

You’ll be surprised at the number of hidden gems out there for your consideration.